: Dyplomacja publiczna () by Beata (red.) Ociepka and a great selection of similar New, Used and Collectible Books available. Title, Miękka siła i dyplomacja publiczna Polski. Author, Beata Ociepka. Publisher , Scholar, ISBN, , Length, pages. 1 B. Ociepka, Komunikowanie międzynarodowe, Wrocław , p. . 8 B. Ociepka, Dyplomacja publiczna jako forma komunikowania międzynarodowego, [in:].

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Ociepka systematically analyzed the Puvliczna utilization of key public diplomacy instruments including cultural diplomacy, branding and Twiplomacy, and properly placed them within historical and theoretical contexts. Therefore, there is nothing more as an aggregate of paradigms ocielka tools of two disciplines implemented at the moment.

The paper has the objective to present public diplomacy as a discipline requiring interdisciplinary approach. Beata Ociepka is a political scientist specializing in international relations and international communication. Kaneva, Routledge, London Bibliografia Branding Post-Communist Nations. E-mail do autora Logowanie jest wymagane.

Poland’s New Ways of Public Diplomacy – Beata Ociepka – Bok () | Bokus

This book analyzes when and how Poland implemented public diplomacy. New public diplomacy should not be equalized with political propaganda. Becoming Michelle Obama Inbunden. Chanel Daniele Bott Inbunden.


Poland’s New Ways of Public Diplomacy

Melissen, Palgrave McMillan, London Lucas, Martinus Nijhoff Publishers, Leiden Public diplomacy was defined in the paper as a symmetrical form of international, political communication targeted at foreign public opinion in order to facilitate the achievement of the goals of state abroad. Sincewhen Poland joined the EU, the country has used public diplomacy to inform the world about its achievements.

Taylor, Routledge, London dyplomacj At the publicnza stage of development of the discipline, the approach rooted in the theory of international relations is dominating. The Polish case illustrates how a mid-size country in Europe attempts to impact the public opinion formation abroad while implementing soft power tools.

The New Public Diplomacy.

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The author explains it as a form of dyplomavja political communication of governments conducted in cooperation with non-state actors to position the country internationally.

The new public diplomacy acknowledges non state organizations as actors of international relations and adjusts to the logic of globalization.

The author suggests inclusion of the tools used for the analysis of political communication into the body of research on new public diplomacy. Poland’s public diplomacy has been strongly oriented on Europe and shaped by geopolitics.


Main institutions of public diplomacy – Geopolitical context – Positioning the country in Europe – Public diplomacy as a communication model – Country branding – Messages and images – Public diplomacy as a Rubik cube – Domestic dimension – Politics on memory – Mediated public diplomacy – Development cooperation and promotion of democracy as public diplomacy.

Melissen, Palgrave Macmillan, London Her recent research has been focused on public diplomacy and international broadcasting. Miekka sila i dyplomacja publiczna Polski Beata Ociepka. It integrated transmission and network models of communication. Marketizing National Identities in publiiczna New Europe, ed.

Handbook of Public Diplomacy, eds. Skickas inom vardagar. Komunikowanie miedzynarodowe Beata Ociepka. Abstrakt The paper has the objective to present public diplomacy as a discipline requiring interdisciplinary approach.

Soft Power in International Relations, ed. The New Public Diplomacy: The Polish model reflects the relevance of public diplomacy domestic dimension and the focus on foreign politics on memory.