Managing Public Relations CL [James E. Grunig] on by James E. Grunig and Todd T. Hunt is a must-have for PR students and professionals. Get this from a library! Managing public relations. [James E Grunig; Todd Hunt]. GRUNIG & HUNT’S FOUR MODELS OF PUBLIC RELATIONS. In the book “Managing Public Relations” from James E. Grunig and Todd. Hunt.

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Furthermore, the goal is to disseminate communication based on the two-way symmetrical model presented by Grunig and Hunt Practitioners do not conduct puglic analysis research to guide their strategies and tactics. Consider this example from Dr.

Managing public relations / James E. Grunig, Todd Hunt – Details – Trove

For instance, they may mmanaging that political lobbying is a form of public relations because lobbyists engage in communication activities and client advocacy in order to shape the attitudes of Congress Berg, Why do companies need public relations?


In this model, accuracy is not important and organizations do not seek audience feedback or conduct audience analysis research.

What is public relations? Skip to content Increase Font Size. Some press releases and newsletters are created based on this model, when audiences are not necessarily targeted or researched beforehand. However, the communication pattern is still one-way.

Managing Public Relations : Todd T. Hunt :

Discussion Point Do you think the two-way symmetrical model is plausible? It is a one-way form of communication. For example, can we represent the interests of loyal employee groups while our shareholders demand layoffs in favor of low-cost offshore suppliers?

Do you think the two-way symmetrical model is plausible? The public information model moves away from the manipulative tactics used in the grunlg agent model and presents more accurate information.

Here, practitioners are negotiators and use communication to ensure that all involved parties benefit, not just the organization that employs them.

Finally, the two-way symmetrical rflations argues that the public relations practitioner should serve as a liaison between the organization and key publics, rather than as a persuader.


William Sledzikassociate professor of journalism and mass communication at Kent State University: These models serve as guidelines to create programs, strategies, and tactics.

The two-way symmetrical model is deemed the most ethical model, one that professionals should aspire to managjng in their everyday tactics and strategies Simpson, Some experts think of public relations more broadly. However, this book focuses on a public relations approach based particularly on writing for the media.

William Sledzikassociate professor of journalism and mass communication at Kent State University:. Still, persuasive communication is used in relatione model to benefit the organization more so than audiences; therefore, it is considered asymmetrical or imbalanced. One example is propagandist techniques created by news media outlets in North Korea.